Give Blood
Can social media and smartphone technology improve the active relationship between donor and blood transfusion service?
The iGiveADamn Team
The answer, YES!
Give Blood is a great example of how mobile and social technologies to be applied to create a more engaging and participative experience for both existing and potential blood donors. For example, donors often forget when they last gave blood.
Understanding the challenges
If you understand the challenges faced by blood donors you can begin to see how technology can be strategically used to combat these challenges. For example - Donors often forget when they last gave blood. Smartphone technology could track when a donor last made a donation and remind them when they can next give blood as well as presenting an option to set a calendar date. By embedding the act of giving blood into the donors mobile phone you are embedding it into their everyday life.
What next?
This is only one example of how technology can combat the challenges
faced but we are working on many more ideas. We are looking for a bold and ambitious blood transfusion service to work with us to make this a real product. The above is only one example of how technology can combat the challenges faced but there are many more example. Interested? Get in touch
Not just blood.
Our methodology and way of thinking can be applied to many different scenarios. If you think we can help you then please Get in touch. We are always on the lookout for exciting and innovative projects.
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