Why should your charity use Twitter?

Twitter is a simple tool that helps connect people together whether you are using it as an individual, business or Charity! It is a great way for charities to stay connected with their supporters, and share information quickly with the people who care.

Twitter is free and has many benefits! Building up a network of Twitter supporters is a useful way to communicate to potential funders or investors the efforts your charity is making and to show how much support you have.

Tweeters (people who uses Twitter) can follow your charity and receive any updates you make.

Twitter can be used to boost your general online presence but it can also be really effective to promote your latest campaigns. You have 140 characters to make a clear and concise massage for your followers to see. You may also include links to external websites.

As well as having the ability to send messages to followers, followers can in turn engage back by leaving you comments. Followers have the ability to share your messages with their followers which can spread your news virally.

Twitter is viral!