We have seen a significant shift in the way people access information. Internet and mobile usage are on the rise mainly down the increasing internet speeds and popularity of smart phones.

Analyst predict Mobile application sales to reach '$17.5bn by 2012'. Apple are innovators in this area however all of the other top mobile phone companies now offer similar services.

Soon all organisations will have presence in the mobile applications market. Charities will find it difficult to adopt these technologies because they are expensive.

Ofcom sum up the answer to this question very well.

A mobile application (or app) is a computer programme which runs on a mobile handset.Mobile ‘apps’ have existed for as long as there have been smartphones, but the complexity of applications has been limited by the handset’s memory and processing power. In the last five years many handsets have had the ability to run simple mobile applications, but until recently ‘apps’ have not had a great impact on the mobile phone industry.

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